The Daily Cardinal Alumni Association

College Newspaper Business and Adverting Managers (CNBAM)

NICK BRUNO, Advertising Manager

The Ad Manager workshop is a special experience. Running an ad team and strategizing for the success of the paper is a tough job.  This workshop focuses on providing ad managers with fresh ideas to meet their goals.  What truly makes the workshop unique is the limit of around thirty-five attendees, all of them student ad managers at papers around the county.  Therefore, there is plenty of opportunity to discuss issues directly with other students, and to hear exactly what’s working, or perhaps not working, at their papers.  This was special for me, as I participated in discussions that helped me generate numerous ideas for training and improving the efficiency of my ad team, as well as dealing with difficult situations as a manager.  And by attending the workshop, I have established several professional and student contacts that I will continue to reach out to for issues/questions I may have in the future.

The Management Seminar for News Editors (MSCNE)

ALISON BAUTER, News Editor and DCAA scholarship winner

MSCNE, located in 15-degrees-cooler-than-Madison Athens, Ga., was an opportunity to step outside my hectic, three-job summer routine and reflect on the year ahead. Everyone from Poynter experts to fellow students with stories to share packed our week, keeping the 60 conference participants in the classroom six and seven hours a day. Trips to the University of Georgia's Red and Black newsroom and CNN's Atlanta base filled the time not spent in lecture halls. But perhaps just as valuable was the space outside the itinerary spent talking with fellow editors. Their passion for news and student journalism mirrored my own, and many their papers faced similar challenges to the Cardinal's, ensuring there was constantly invigorating (albeit deeply nerdy) discussion. Ultimately, I believe the conference not only fleshed out my goals as News Editor, but enhanced my personal perspective on the field of journalism and its direction. The trip was invaluable for the learning experience, and for the connections made with college editors across the country.

Connect, connect, connect

Check out the paper every day.

Go to dailycardinal.com to see the latest issue, Monday through Friday

Sign up at the website to get The Daily Cardinal by email every day

Sign up to get the Daily Cardinal iPhone app

If you live near Madison, the Cardinal offers DealQuad, discounts on food and fun.

Yep, it’s the 21^st century, people. Get connected

+=+=+=+

We can't quite decide if the world is growing worse, or if the reporters are just working harder.  ~The Houghton Line, November 1965

Another year and on to 120 years of the Cardinal

From The Daily Cardinal back-to-school issue 2011. Reprinted by permission of the Cardinal and Natasha Soglin, cartoonist. For us older folks, yes, she is da Mayor's daughter. It's another multi-generational Cardinal family.

Cardinal Alums--Short Bios of People You Knew When

Adam Lasker is DCAA Treasurer. Adam was Editor-in-Chief, 1998-99 and Photography Editor 1995-97. He runs a law practice concentrating in election law at the Law Offices of Adam Lasker in Chicago. His grandfather Robert G. Lewis was Cardinal Editor in chief, 1942; a cub reporter is due at the Lasker household in September.

Anthony Sansone is DCAA President. Tony was Cardinal Board Vice President, 1995-97, General Manager and initiator of the Cardinal Website, 1995-97 and Production Manager, 1990-91. He is now Senior Technical Writer at EMC Corporation and is pursuing a Masters in Technical Communication from the Illinois Institute of Technology. He was a founder of DCAA and, with wife Allison Hantschel, also a Cardinal alum and board member, is the major force behind DCAA’s growth and success.

Where it Come$ From

DCAA members and other alumni contribute to the annual fund to enable the organization’s basic funding, which includes grants to the Cardinal staff for items they can’t manage within the paper’s budget. Go the website and give today. In the next few months, you are also going to hear about our Endowment Fund and other ways you can help the Cardinal staff.

 

Where it Goe$

DCAA has set aside $1,500 to aid the student staff in 2011. Summer has been a busy time with a number of pertinent workshops. Reports from the students will be in the September email. Note: we do not pay for operating expenses of the newspaper; we supplement the students’ experience.

Entering our 14^th year, the Daily Cardinal Alumni Association continues to work with the student staff of the Daily Cardinal and the Board of the Daily Cardinal Media Corporation to enrich the educational experience of the students following in our footsteps.

 Since 1998, the DCAA has raised more than $140,000 to send the students to College Newspaper Business Managers conferences, College Newspapers Editors’ seminars, and the Republican and Democratic conventions of 2008. The DCAA has also granted an annual scholarship for returning staff members since 2004 and we have an ongoing active mentoring program where alumni counsel students on their Cardinal activities and career planning.

 

Professional-to-Students Encounters

The DCAA Education Committee, under Mike Juley, has set up an ambitious program of fall seminars for the Daily Cardinal Students.

• ·  Becca Hammer of the Milwaukee Journal Sentinel advertising administration will hold a 3-hour seminar on ad rep training in mid-August
• Dave Umhoefer of the Journal Sentinel newsroom staff and Pulitzer Prize winner will address the Cardinal staff recruitment meeting followed by a writing seminar on September 16
• Ellen Foley, former editor of the Wisconsin State Journal and now the president of her own media consulting firm, will hold a training session Sept. 18 focused on newsroom management
• Mark Pitsch, assistant city editor of the Wisconsin State Journal, will hold a seminar Oct. 16 on coaching, editing and ethics
• Jim Nelson, assistant business editor at the Milwaukee Journal Sentinel, will hold a seminar Nov. 6 on how to write a story for online vs. the paper

 Please contact mike.juley@dailycardinal.net to volunteer to lead a seminar in the spring.

Savidge new Managing Editor

“I am amazed at the quality of the material we have in the paper,” he said. “I think we can make a consistently good newspaper into one that is consistently great.” The Cardinal regularly comes in second to the University of Minnesota student paper in regional competitions.

 In the past academic year, Nico was behind “Savidge Nation,” his sports column that won the Society of Professional Journalists’ top honors in the country. He plans to continue the column this year. A sample of his work on the 2011 major league baseball season:

There are few events that bring … emotion out in writers quite like opening day. It's the perfectly even start, the time when every team is a contender. Opening day is built around the limitless potential that comes from a mix of purity and endless optimism; the unblemished fields and spotless uniforms. It's also about unblemished teams and spotless players.

A senior majoring in Journalism, he is working as a Press Intern in the Office of the Secretary for Housing and Urban Development this summer. He finds it interesting to “be on the other side” of the journalism fence and is working on the Community Development Block Grants response team.

Nico started his career in radio and finds it ironic that one of his main interests at the Cardinal is design and layout; “it’s addictive,” he said.

When asked about his plans for post-university life, Nico said he hopes to do something involving reporting. “I enjoyed my time on the Benicia (CA) Herald covering city meetings.”